Satya Nadella, CEO of Microsoft
Purpose is the biggest transformation to happen to business since the assembly line. Today’s workforce is looking for more than a paycheck; they’re demanding careers that reflect personal values. They want to inject more meaning into their jobs, and will work harder for companies that don’t make them park their humanity at the door. Customers will get behind products that do good, and dedicate spending power to companies that make a positive impact on the world. Purpose is the new disruptor.
WEconomy is your guidebook to this next evolution in business, whether you’re the one calling the shots or a junior employee looking to advance your career—embedding purpose at the heart of your career and business.
Globe and Mail Bestsellers, Canadian Non-Fiction April 14, 2018
WEconomy shows us, in surprising and engaging stories, how a yearning to succeed in career can also be a calling to contribute to the betterment of society. This is a playbook for those of us who are obsessed with a purposeful life at home and at work.Satya Nadella, CEO of Microsoft
Full of inspiring examples and practical ideas, WEconomy is a must read for anyone in business—large or small—looking to harness among their colleagues the power of that most natural and potent of human instincts—a sense of purpose.Paul Polman, CEO of Unilever
The WEconomy is a blueprint for businesses wanting to achieve success while making the world a better place. Businesses that see the human, not just the customer—and see the whole person, not just a payroll number. Through engaging stories and personal experiences the authors show us that the WEconomy is happening now, and importantly, WE are all responsible for its success.Sara Blakely, founder/owner of Spanx brand
Is it possible to merge purpose with work? Yes! WEconomy inspires us to channel our diverse backgrounds, experiences, and talents into serving causes that really matter to us and our communities.Lynne Doughtie, U.S. Chair and CEO of KPMG
WEconomy is an indispensable handbook for anyone who sees the need to improve the world, who wants to retain and engage employees—or simply has a mandate to drive profitability.Jane Francisco, editor in chief, Good Housekeeping
The biggest growth market for companies today is to join in the cause of solving society’s ills. WEconomy is a fresh and innovative guide for galvanizing all of us to action.Tom Wilson, chair of the U.S. Chamber of Commerce and CEO of Allstate
You may be a corporate leader tasked with engaging your team, a budding entrepreneur struggling with ways to differentiate your product or a bored cubicle dweller counting down the hours to retirement, in desperate need of some inspiration at work. You may be in the trenches or in the upper ranks at a charity. Regardless of your role, we’re willing to bet you’re looking for a bit more meaning—a reason to get out of bed in the morning that will still pay the bills. How can you use your nine-to-five to fulfill your personal values? There’s an opportunity to find purpose and profit in the WEconomy.
Because successful business now works for the greater good, and purpose is profitable. The stories that follow are proof that companies are thriving by tackling social issues with business plans. It’s “Business with Benefits”—for you, your company and a better world.
Everything you want to know about getting involved in the WEconomy. This is your roadmap for doing good and getting paid